Organizations have come to the realization that data is a core part of their strategy and a scalable distributed computing platform central to their technology investment. However, a challenge that big data practitioners face is what use case they should first implement in their journey towards realizing their big data strategy. The reality is, multiple items need to be addressed: choosing the right technology, requisite funding, and the right technical talent. However, identifying the right use case with defined success outcome is the most crucial point of starting a big data project.