Industry leaders know that their challenges with data analytics are spread across 4 areas: confirmation (‘the things they know they know’); intuition (‘the things they don’t know they know’); inspection (‘the things they know they don’t know’); and revelation (‘the things they don’t know they don’t know).
This last category is often the most tragic for organizations. Luckily, we now have helpful resources from Tom Davenport's latest webinar on Data Strategy to key research data points on chief data executive's priorities.