Does your decision-making process need an overhaul? In 2015, over 60% of the decisions made by companies were still based on ‘intuition’ or ‘experience’ of their executive team. With the rise of big data, it is imperative that we make use of such a valuable asset to make fact-based decisions and not just provide an opinion. This means that we need to become data-driven, of course this is easier said than done. It requires more than investing on the latest data and analytics software; it also requires cultural and organizational change.
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