For businesses that with deal petabyte-scale data environments representing billions of individual items such as transactions or material components, the capacity to rapidly analyze that data is vital. Storing data in an on-premise warehouse is an increasingly unpopular option due to the obvious hardware costs and performance challenges. Cloud-based data warehouses have helped enterprises navigate these issues. Most Chief Data Officers at businesses with vast repositories of data are planning to move data to the cloud. Despite competition from large established organizations like Amazon, Google, and Microsoft, Snowflake has emerged as a popular choice with these stakeholders. The company has reached 1000 customers and just completed a $450 million dollar funding round that values the company at 3.5 Billion dollars, despite only emerging from stealth mode in 2014.