AtScale Blog

There is a turf war going on today among technology providers to move their enterprise customers to the cloud. IBM believes so strongly that their future success resides in their ability to get enterprises to the cloud that they just announced the largest technology deal in history, buying RedHat for $34 billion. As IBM CEO Ginny Rometty pointed out, only 20% of enterprise data workloads have moved to the cloud. This statement highlights the fact that there is a massive opportunity among technology cloud providers to vie for the rapidly growing cloud storage market estimated to be nearly $90 billion dollars by 2022.

In the fifteen years since Tableau was founded, it has emerged as one of the preeminent business intelligence software tools, to the extent that only Microsoft Excel is utilized by more enterprises to analyze data. Tableau’s popularity stems in many ways from its versatility. The tool allows users to combine data from different sources to produce reports that are in turn utilized to answer critical business questions. Tableau’s use cases span most industries, as well as most departments within a company. For example, a retail organization might have multiple teams employing Tableau to look at both sales data and core financial metrics, while a manufacturing firm might use the software to look at support and inventory data.